Updated: Apr 8
Used clothes discarded in the Atacama Desert, in Alto Hospicio, Iquique, Chile. [Martin Bernetti/AFP]
On April 22nd, we celebrate Earth Day! Earth Day is an annual celebration that honors the achievements of the environmental movement and raises awareness of the need to protect Earth's natural resources for future generations.
That so, I would like to bring awareness on how fast fashion has completed revolutionized the apparel industry and not for the better.
But first, what is fast fashion? (I`m glad you ask), fast fashion is
a term used to describe any clothes that move quickly from runway to the high street trends. As a result, garments are speedly produced and sold at a lower price.
You might be wondering, why a jewelry brand like mine is talking about this. Well, first of all, we`re set in the fashion industry. Jewelry is an accessory and like garment, it goes through trends and massive producing. Once any piece of jewelry ends up in a landfill, it won't break down easily, so it might pollute water, air and soil. Jewelry is part of fast fashion and it might be a cheap way of accessorizing yourself but that comes with a cost of a thrown away culture, causing environmental problems and potentially labor concerns as well.
As a consumer, it's time to take the control back on what we consume and buy. That means that once we get more aware and get more knowledge on how things are made and produced, more pressure will put on big brands and to make their producing more sustainable and ethical, and emphasizes in the way we shop, quality rather than quantity.
And what's to be done?
Invest in quality pieces that will go with a lot of different outfits. For example, if you have a pair of earrings that you haven't worn in months, think about what clothes in your wardrobe could go with that piece. It will make you get out of your comfort zone and be creative with what you already have and unsure hidden gems are left forgotten in your jewelry box.
Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products perceived to be of greater quality, such as artistic value or environmental value.
You know that old necklace that you don't use it anymore? Well, there's a few options you can do before throwing away in the garbage can. If you are creative, you can reuse the beads and make a new piece of bracelet or earrings, but if you`re not, you can simply talk to one of your favorite jeweler maker and donate it to them. That's why is important to know what kind of brands you shop for, not every jeweler will accept something like this. Or if it`s made out of fine materials, like gold, you can make a whole new piece out of it, which is a point for the next topic.
As it was said the last topic, a lot of jewelry makers are now being more conscious about their products and reusing recycled sterling silver and gold. Also, many artists uses recycle materials like glass, plastic, wood to make mixed media jewelry.
So if you don't use some of your old jewelry you can sell, or trade in for credits towards a purchase or donate.
Spread the word
Now that you learned this tips and tricks, go forth and share the message. Working together we can create a change!